Of course, this requires a building of new production and commercial teams, as well as the strong cash base required to work with many IP holders over multiple projects, hence the large VC raise. Meanwhile, Genvid Entertainment can position itself as the "Epic of MILEs". Genvid Technologies will be a Unity-style company focused on the building and licensing of the complex infrastructure such games require. Thanks to this split, Genvid hopes to get the best of both worlds. Genvid Technologies will be a Unity-style company while Genvid Entertainment can position itself as the Epic of MILEs. He also believes now is the perfect time to scale this part of the business as quickly as possible. Yet as Genvid CEO Jacob Navok explains, building, creating and operating such services as well as developing and running the deep backend services MILEs require isn't a scalable long-term solution for one company - especially given the level of interest they're attracting. Running over three months, it generated more than 100 million viewer minutes of activity. #DEADHAUS SONATA GAMEPLAY TEASER REVEALED TV#The experience was underpinned with a weekly live-action roundup TV show that acted as a focal point for the narrative's twists and turns. Co-developed with Pipeworks and created for Facebook (while utilising its platform), this was a 24/7 interactive reality game show that ran in early 2021, which was driven by a combination of AI agents and the choices of millions of players. This is tasked with working with IP holders and other co-development partners to create and launch what Genvid labels its Massive Interactive Live Events (MILEs). Following on from its $113 million venture raise, it's spinning out its game operations team as a publishing subsidiary called Genvid Entertainment. Yet as games become more complex and more fluid experiences, both in terms of production and delivery, perhaps the new opportunity is combining the best of each of these philosophies albeit in two separate yet connected organisations.Ĭertainly, that's what Genvid Technologies is planning on. The other is the Unity model, in which the technology itself is the focus. The first is the Epic model, in which licensable technology eventually emerges from a developer's burning desire to make the most performant games possible. But there are two examples of extreme opposites finding great success. There is no single route to becoming a successful games tools company.
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